Sbubby
Sbubby is a genre of memes that replicate a business logo using nonsense words. I’m the first (probably?) to translate it into a 3D motion-tracked animation over video.
Background plate
Painstakingly removed original sign
Rudimentary HDRI from site photos to produce approximate scene lighting
Create vector version of logo in Illustrator
Extrude vector shapes in 3D and determine materials
Track camera and place 3D primitives for accurate reflections, and shadow catcher
Composite 3D layer on clean plate